Kost Deco needed an ecommerce experience that could sell more than individual products. Customers had to explore different WPC fencing systems, understand configurations, request samples, get project-specific quotes, and buy complete sets.
The challenge was a storefront that felt simple despite a product ecosystem of fences, panels, gates, accessories, and styles, serving both consumer and wholesale customers.
Help customers quickly find the right fencing solution and understand what they need.
Create a Shopify store that supports direct sales, quote requests, samples, and wholesale enquiries.
Organize a broad product range into an intuitive shopping experience.
Mark is exploring modern fencing options. He is looking for reliable products, clear guidance, and practical solutions that fit his garden and privacy needs.
Customers aren't simply buying a fence — they're trying to build a complete outdoor solution.
We structured the experience around how customers actually approach a fencing project:
Product categories and collections are the starting point, while detailed product pages help customers understand the materials, configurations, and supporting accessories. We also treated samples and quote requests as important conversion paths alongside traditional purchasing, so the store supports both straightforward orders and larger project-based decisions.
The main challenge was balancing a visually clean storefront with the complexity of WPC products and project requirements. Some customers arrive looking for a specific fence style, while others need guidance before they can decide what to buy.
The Shopify experience had to serve different levels of purchase intent without making the navigation or the product catalogue feel overwhelming.
A Shopify experience designed not just to sell products, but to help customers confidently plan their entire fencing project.
